Calypso Project

In my digital marketing class, we collaborated with Calypso Lemonade to analyze their brand. After conducting extensive research, we developed PowerPoint presentations showcasing innovative ideas and strategies to support their company's growth. Our three primary objectives were to create personas aligned with the brand book, develop content and strategy plans, and identify influencers who would be a strong fit for the brand. At the end of this project we presented to Calypso to get their feedback.